New visual identity for Study in the Czech Republic and Czech Republic Alumni

JT, DZS

Study in the Czech Republic

New visual identity better matches the recently created STUDY IN brand strategy.

The Study in the Czech Republic initiative and the Czech Republic Alumni programme come with a new visual identity that better matches the recently created STUDY IN brand strategy and its communication, which should be smart and trustworthy, as well as friendly and helpful.

The basis of the modernized visual are logos, which consist of two overlapping irregular shapes in Czech national colors supplemented by the inscription Study in the Czech Republic or Czech Republic Alumni. In addition, the two logos refer to each other, so the interconnection of the two activities is obvious. "Fluid" shapes attached to logos are also used in graphics applications.

The innovative "fluid" visual style will be gradually implemented in all STUDY IN and Czech Republic Alumni materials by preparing new materials for trade fairs or campaigns. The new logo will then be officially presented to an international audience at the end of September at the EAIE 2021 conference, Europe's largest forum for professionals involved in the internationalization of higher education.

STUDY IN nová identita